The 2015 Real Estate Industry Hold’em for Life Charity Challenge

Thursday, April 23, 2015  •  The Ritz Carlton Hotel  •  Toronto

Charity Challenge




The Real Estate Industry Hold’em for Life Charity Challenge is an annual event that brings together leaders from across the real estate industry for an evening of entertainment and fundraising.

Hold’em for Life Charity Challenge is an entirely volunteer run non-profit organization that has raised over $18 million to fund cancer research and other initiatives at Mount Sinai Hospital, SickKids Hospital, Ronald McDonald House, Princess Margaret Hospital and Sunnybrook Health Sciences Centre.

Over 85% of all funds raised by Hold’em for Life Charity Challenge have gone directly to fund cancer research and other initiatives.

Beneficiaries


The 2015 Real Estate Industry Hold’em for Life event will be raising funding for three beneficiaries.


Princess Margaret Hospital
Prostate cancer (PCA) is the most commonly diagnosed cancer and the 3rd most common cause of cancer-related death in Canada. Recent advances in treating advanced PCA have been significant; however these drug therapies extend life only in the order of 4-12 months and have cumulative costs totaling $100,000-400,000 per patient. A team led by Dr. Neil Fleshner has developed a research program whose major goals are to reduce PCA morbidity and mortality by targeting its unique metabolic properties and vulnerabilities.

Mount Sinai Hospital
Breast cancer research initiatives at Mount Sinai Hospital are focused on understanding patient and tumor related factors in breast cancer, leading to highly effective therapies that target characteristics of cancer cells or patient factors.

The Daniel Alan Sheehan
Brain Tumour Research Fund

All donations to the Daniel Alan Sheehan Brain Tumour Research Fund go directly to fund research at the Gerry & Nancy Pencer Brain Tumour Centre at the Princess Margaret Hospital. The Gerry & Nancy Pencer Brain Tumor Centre is a comprehensive, state-of-the-art Centre, providing the highest quality treatment, information and support for brain tumor patients and their families, as well as clinical and translational brain tumor research. What makes the Pencer Centre unique is it’s ability to provide access to a wide range of disciplines and expertise in one comprehensive site.

2015 Event


The 8th Annual Real Estate Industry Hold’em for Life Charity Challenge will be held on Thursday, April 23, 2015 at the Ritz Carlton hotel in Toronto.



The event is a unique evening of fun and friendly competition that will be attended by over 350 top executives from Canada’s leading real estate firms. This unique and exciting event provides an atmosphere that is particularly conducive to networking.

The evening kicks off with a cocktail reception, which is followed by a night of Texas Hold’em poker that is played in an authentic Monte Carlo-style atmosphere. Players compete for incredible non-cash prizes and for bragging rights as Hold’em for Life Champion. No experience is required and novices often do as well as experienced players.



It is critically important that individuals, like those involved in Hold’em for Life, continue to fundraise and continue to support the research activities that we are undertaking.

Dr. Pamela Goodwin, Director
Marvelle Koffler Breast Centre, Mount Sinai Hospital

What these events perpetuate is a partnership that not only helps financially, but also helps intellectually, emotionally and ultimately helps our patients.

Joseph Mapa
President & CEO, Mount Sinai Hospital

Hold’em for Life funds have been very important to us. They have allowed us to set up a major international research program focusing on breast cancer.

Dr. Pamela Goodwin
Director, Marvelle Koffler Breast Centre, Mount Sinai Hospital