The Real Estate Industry Hold'em for Life Charity Challenge is an annual event that brings together leaders from across the real estate industry for an evening of entertainment and fundraising. Hold’em for Life Charity Challenge is an entirely volunteer run non-profit organization that has raised over $15 million to fund cancer research and other initiatives at Mount Sinai Hospital, SickKids Hospital, Ronald McDonald House, Princess Margaret Hospital and Sunnybrook Health Sciences Centre. Over 85% of all funds raised by Hold’em for Life Charity Challenge have gone directly to fund cancer research and other initiatives.

Breast cancer research initiatives at Mount Sinai Hospital and Princess Margaret Hospital have been selected as the beneficiaries of the 2013 Real Estate Industry Hold’em for Life event. Despite recent advances in prevention, early diagnosis and treatment, breast cancer continues to be a major cancer problem for women. Research focusing on understanding patient and tumor related factors in breast cancer has led to highly effective therapies that target characteristics of cancer cells or patient factors.

The Seventh Annual Real Estate Industry Hold‘em for Life Charity Challenge will be held on Thursday, April 11, 2013 at the Ritz Carlton hotel in Toronto. The event is a unique evening of fun and friendly competition that will be attended by over 350 top executives from Canada‘s leading real estate firms. This unique and exciting event provides an atmosphere that is particularly conducive to networking. The evening kicks off with a cocktail reception, which is followed by a night of Texas Hold'em poker that is played in an authentic Monte Carlo-style atmosphere. Players compete for incredible non-cash prizes and for bragging rights as Hold`em for Life Champion. No experience is required and novices often do as well as experienced players.