Beneficiaries

Hold’em for Life events have raised over $18 million since 2006.

2015 Beneficiaries


At The Princess Margaret under the leadership of Dr. Neil Fleshner, and in collaboration with basic, translational, and clinician scientists, a research program has been developed whose major goals are to reduce prostate cancer (PCA) morbidity and mortality by targeting its unique metabolic properties and vulnerabilities.


Over the next 5 years the results of the program’s projects will significantly advance the body of knowledge in understanding the metabolic underpinnings of PCA. It will also have conducted definitive studies that may lead to bringing safe, inexpensive and novel approaches to delay disease progression, and to defining, in a personalized fashion, patient subsets for whom the novel approaches may be of value.



Advances in the diagnosis and treatment of breast cancer are contributing to early detection and a better chance of survival. More people are beating cancer, living longer lives and looking forward to life beyond cancer thanks to fundraising events like the Hold’em for Life Charity Challenge that help fund this innovative care and research.


Dr. Pamela Goodwin is the Director of Mount Sinai’s Marvelle Koffler Breast Centre, the first dedicated multi-disciplinary breast centre in Canada that today sees approximately 33,000 patient visits annually. Her work focuses on ‘host factors’ — the unique characteristics of each woman — and how those factors might predispose her to developing the disease and alter the clinical course of breast cancer once it has developed. Her pivotal research has drastically changed the current understanding of breast cancer risk. She was the first to show a connection between insulin levels and breast cancer recurrence and is currently leading the largest clinical trial in the world to investigate the use of a commonly used diabetes medication and its potential to improve survival rates for women with early-stage breast cancer.


A collaborative program at Mount Sinai Hospital of integrated research in breast cancer. Clinical and laboratory scientists will focus on the interface between key patient related factors (hormones, metabolic factors) and the cancer (genes, growth pathways), with a goal to accelerate the development of new therapies that will be clinically useful, with a particular focus on advanced breast cancer where current therapies often fail. The ultimate goal is to enhance the use of a personalized approach that will reduce the risk of metastases developing and lead to more effective treatment of women who develop metastases.


Mount Sinai is home to The Marvelle Koffler Breast Centre, the first dedicated multi-disciplinary breast centre in Canada that today sees approximately 33,000 patient visits annually. Mount Sinai is also the first hospital to have the ability to measure circulating cancer cells in the blood in the clinical setting; these cells can be used to predict outcomes in breast cancer patients.



The Daniel Alan Sheehan Brain Tumour Research Fund


All donations to the Daniel Alan Sheehan Brain Tumour Research Fund go directly to fund research at the Gerry & Nancy Pencer Brain Tumour Centre at the Princess Margaret Hospital.


Medical care at The Pencer Centre is provided by a wide-range of medical practitioners from a variety of disciplines. The medical staff are internationally respected for their expertise in the treatment of primary tumors of the brain. This team of world-class physicians provide state-of-the-art medical treatments as well as being involved in ongoing research for better, more effective treatments for these diseases.


In addition to unique patient programs and personalized care for both patients and their families, The Centre is also a leader in promoting clinical research in brain tumors and has a dedicated facility for clinical trials. The Centre serves as a hub for brain tumor clinical trails in North America, and works collaboratively on select research projects with The Arthur and Sonia Labatt Brain Tumor Research Centre at The Hospital For Sick Children, making Toronto a world leader in brain tumor research and patient care.




Past Beneficiaries


Since its inception in 2006, The Real Estate Industry Hold’em for Life Charity Challenge has raised $6 million and has been integral to raising in excess of $17 million from Hold’em for Life Charity Challenge events. The vast majority of funds raised have gone directly to the following beneficiaries:


Mount Sinai Hospital


HOLD’EM FOR LIFE CHAIR IN PROSTATE CANCER RESEARCH
In 2010, Hold’em for Life established the Hold’em for Life chair in prostate cancer research at Mount Sinai Hospital. Prostate cancer is the most frequently diagnosed cancer in men and because there is no effective method to prevent it, early diagnosis is key. While the currently-used PSA test is effective at detecting prostate cancer, it also gives positive results in cases where aggressive treatment is not required and in patients with benign prostate-related diseases. Mount Siani has created a research program that aims to better diagnose prostate cancer through non-invasive procedures which the Hold’em for Life Chair will support.

NEW EQUIPMENT HELPS ACCELERATE CANCER RESEARCH
Funds provided by Hold’em for Life were used to purchase equipment that will dramatically accelerate genetic testing on tumour samples. This has traditionally been a slow process because samples had to be tested one at a time. With the addition of a Microarrayer and Aperio Digital Scanner, Mount Sinai Hospital scientists now have the ability to complete hundreds of genetic tests simultaneously, and examine and analyze test results more quickly.

ADDITIONAL MAMMOGRAPHY UNIT EXPANDS BREAST SCREENING CAPACITY
Hold’em for Life contributions also supported the purchase of a Large Plate Digital Mammography Unit for the Marvelle Koffler Breast Centre. Although digital mammography is a much more effective breast cancer screening tool for women over age 50 or who have dense breasts, the Centre had only two mammography units and was unable to keep up with growing patient demand. The addition of a third unit has helped ensure that Mount Sinai Hospital patients continue to receive the best and most timely care.

LUMINOMETER HELPS IN THE FIGHT AGAINST LEUKEMIA
Dr. Jeffrey Wrana is a world-renowned researcher who looking for the most effective drug with the least side effects for treating leukemia patients. Thanks to Hold’em for Life he now has a Luminometer to help him screen large numbers of drug molecules for markers that will indicate their effectiveness against leukemia.


Princess Margaret Hospital


GU DIVISION TARGETS CANCERS COMMONLY AFFECTING MEN
Princess Margaret Hospital is one of the top five cancer research centres in the world. Hold’em for Life has provided vital funding for its Genitourinary (GU) Cancer Division which seeks to be a world leader in the prevention, diagnosis and treatment of the most common cancers affecting men including prostate, kidney, bladder and testicular cancer.

Proceeds were directed to the Genitourinary BioBank which collects, stores and analyzes blood and urine samples from GU cancer patients to help facilitate research discoveries that will directly impact patient care. Hold’em also funded equipment that is used provide highly accurate quantification of trace proteins, in hundreds of GU patient samples at the same time.